Have you ever heard of the word marketing myopia? You might have heard the work myopia (inability to have a clear vision of the things that are at some distance. But how they connected to marketing and business? You may wonder; when you look back to 1960’s you may know that it is actually a book written by Theodore Levitt. He speaks are certain marketing concepts and how to boot up your business from avoiding and avoid market myopia.
Here are some tips that you can avoid marketing myopia:
Know your customers
If a person buys your product he or is not only your customer but they are actually the people who may define your market. It is important to follow them to watch them keenly and their requirements and the way they make research to choose their product. Know about their requirements and are exactly they are expecting to from you.
When you want the product to be sold it is important to make the product and also keep in front of the right customers and also fulfill their needs. Have you ever talk to the salesperson regarding the conversation that customers have with them regarding your product? Speak about it. it may show you some option to upgrade.
You might have adopted some strategies long back and may have great success in it. It does not mean that is the exact strategy that you should follow throughout your business. When your business is long your strategies also should be unique, nowadays the world is moving with different levels of mindset and expectations among people in various activities. You can look at some of the areas that directly influence your business and make strategies accordingly.
- The algorithm of any search engine
- Trending in the way that your customers are interested in searching your products
- Keywords that they use on your product
- Effects that social media platform can have
Compete with yourself
Never think or hesitate to compete with own self for more market shares. Consider any automobile company; are they working only with the automobile things? They show deep interest in producing vehicles that are completely related to the electrical since they are electric vehicles. This may lead to a gain in new market shares.
Contact an expert
One can be an expert only if he has experienced the various aspects in his field, he might have made a number of researches, took giants steps, faced several failures and finally reached the height of success. They might have also spoken regarding how to avoid market myopia, speak to such people.
There are many sources to contact them or to know about the way they reach success. This can give you plenty of ideas regarding what happens when you choose each path.
Understand the effects of business myopia and research for more options in such a way that do not affect your own business. Do not be narrow-minded; make your goals higher work and research to achieve them.