For any company to be successful there are a number of factors to be focused on. Among them, advertisements and public relation are one of the important factors. There are certain companies that think that it is enough to carry out any one of them. But the fact is a successful company required bothers of the aspects.
Here are some information and a certain difference between advertising and public relations.
What is an advertisement?
An advertisement is a one-way communication that the company does to its customers in order to reach their product or service to their customers, they are actually paid and non-personal. For advertisements, every company uses different platforms like televisions, radios, social media, or search engine. On the other hand flyers, banners, broachers, etc can be used.
What is public relation?
It is actually a communication tool that is been adopted by the company to establish a positive relationship between the company and the people. This can take place in form of stories, articles, prints, speeches, interviews, word of mouth goodwill etc.
How advertisements differ from public relation in various features?
There are certain differences that you get when you speak about advertising vs public relations:
- Control: When it is an advertisement you choose and do them from your fund so you can have certain control over them. You can change or make them according to your desire. When it is public relation you cannot have any control over it the media presents the truth and you have to accept both positive and negative factors.
- Validity: When you go for an advertisement they can be repeated accordingly as you pay. This may be extended to years, in case of a public relation once when you submit a press release it will be circulated only once and no journalist will keep posting the same press release again and again.
- The perspective of the customers: When a person watches an ad he can clearly know that it is something displayed in the intention to sell them and if he needs he may also take a step to buy them. When it is a public relation the customer may or may not know that the product is for sale and this reduces the percentage of conversion.
- Targeted audience: In an advertisement, you can focus on the audience that you target on. For example, you can choose the time of telecasting, a page of printing and several other factors. In public relation, it reaches the wider group and they may or may not need your product.
- Special events: Sometimes you create your own special event and it may not look to advise them on yourself at those instances public relation may help you. They publish them and thus it reaches to a number of people and people draws interest in your event. This is applicable to both positive and negative factors.
These are some of the general difference between advertising and PR and there are also certain others. Understand the needs, impact and the effects both may have on your business and invest in a wise manner to be successful.